MarComTechniques Podcast
A podcast focused on integrated marketing communication and technology as a holistic approach that integrates marketing, communication, and technology.
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Episodes
Thursday Oct 10, 2024
Thursday Oct 10, 2024
In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged.
Organizations need to balance transparency with safeguarding sensitive proprietary data.
Small enterprises must implement robust security protocols for their proprietary information, which should involve defining employee access levels, establishing non-disclosure agreements (NDAs), and securing software access.
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Thursday Sep 26, 2024
Thursday Sep 26, 2024
My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life.Â
We explore the latest technology, including their application in health tech. Discover how non-invasive patches can relieve pain by harnessing the bodyâs natural electrical energy. This innovation demonstrates the seamless blend of hardware and software in creating life-changing solutions.
Join us as we dive into how to think differently about technology and how wide of a range it is on all industry fronts. Don't just think about it as software!
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Thursday Sep 12, 2024
Thursday Sep 12, 2024
In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands.Â
Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.
Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of creating VIP services and exclusive offers for your best customers, and how this approach can lead to significant savings in marketing costs while fostering strong customer relationships.
Stay tuned for a special announcement from Jacqueline about a petition aimed at supporting women in business. Don't forget to follow her on Instagram, Facebook, and LinkedIn for more thought leadership content.
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đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
đConnect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
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đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Thursday Aug 29, 2024
Thursday Aug 29, 2024
Updated on August 31, 2024 with full episode ending.
In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.
Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.
We explore the concept of goodwill on your business balance sheet, highlighting its importance as an intangible asset that represents your reputation, customer loyalty, and management expertise.
Discover the various public relations channels like press releases, social media, and personal interactions, and how they help build trust with your audience and stakeholders.
Finally, we distinguish between organic features and paid publicity, emphasizing the value of creating genuine relationships with your audience. Understand why treating people with consideration and humanizing your brand can solve more problems and save more money in the long run.
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đđĄđšđ° đđšđđđŹ đđąđ§đ€đŹ:
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đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
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đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts.
Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the importance of maintaining healthy relationships and integrity in both spheres. Learn how personal relationships can impact business success and why it's crucial to address issues head-on.
Explore the shift from traditional PR practices to leveraging digital platforms like podcasts and blogs for earned media. Jacqueline's insights on thought leadership, relationship building, and personal growth offer valuable lessons for anyone in the PR and marketing communications field.
Tune in to understand why it's time to break free from outdated industry standards and adopt a more holistic approach to branding and public relations.
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đđĄđšđ° đđšđđđŹ đđąđ§đ€đŹ:
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đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
đConnect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
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đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership.Â
Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)âindividuals who excel in execution but lack original ideas, and how they navigate the business world by leveraging and sometimes stealing innovative ideas.
Explore strategies to protect your ideas and use EOBs to your advantage through a drip strategy. Understand the balance of power in the business universe and the significance of staying humble and innovative. Thought leaders influence through ideas and everyone else follows.Â
Don't miss out on this insightful episode that will equip you with the knowledge to thrive in a world where ideas rule over money. Tune in and transform your approach to business today.
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đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
đConnect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
đ
đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses.
We explore the significant impact small businesses have on job creation in the U.S., and why it's crucial for applicants to consider their qualifications before applying to these roles. The episode also addresses the challenges of overqualified candidates seeking purpose-driven work and the importance of aligning their skills with job specifications.
Additionally, we discuss the benefits of utilizing software that offers free online training, emphasizing the value of employees who are ready to jump into work with minimal supervision. We also touch on the detrimental effects of hiring decisions based on resume appearance rather than company needs.
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đđĄđšđ° đđšđđđŹ đđąđ§đ€đŹ:
đ Contact us: https://marcomtech-niques.com/
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đïžđ
đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
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đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Wednesday Jul 03, 2024
Wednesday Jul 03, 2024
In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence.
Uncover the secrets to developing unwavering confidence and eliminating stressors in your business. Tune in to learn how confidence can transform your dreams into achievable goals and be your greatest asset.
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đđĄđšđ° đđšđđđŹ đđąđ§đ€đŹ:
đ Contact us: https://marcomtech-niques.com/
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đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
đConnect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
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đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Wednesday Jun 19, 2024
Wednesday Jun 19, 2024
Why are small businesses struggling to achieve their goals? This episode delves into the hidden barriers that often go unnoticed yet significantly impact small business success. We discuss how over-reliance on external help can lead to disinterest and lack of effort from entrepreneurs, emphasizing the importance of financial investment and a strong, growth-oriented mindset.
We highlight the significance of separating personal ideologies from business strategies to avoid hindering your business's growth. Learn the critical differences between branding and marketing, and why a clear marketing communication framework is essential.
Join us as we uncover these hidden barriers and provide actionable insights to help small business owners navigate the complex landscape of entrepreneurship more effectively.
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đđĄđšđ° đđšđđđŹ đđąđ§đ€đŹ:
đ Contact us: https://marcomtech-niques.com/
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đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
đConnect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
đ
đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
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đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â
Sunday Jun 16, 2024
Sunday Jun 16, 2024
Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership.Â
Today, we celebrate Father's Day and explore the unique role males play in families and leadership.Â
Discover how aggressive traits and compassion work together to motivate and inspire both at home and in business.
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đđĄđšđ° đđšđđđŹ đđąđ§đ€đŹ:
đ Contact us: https://marcomtech-niques.com/
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đïžđ
đšđ„đ„đšđ° đđđ«đđšđŠ đđđđĄ-đ§đąđȘđźđđŹ đđšđđđđŹđ:
đConnect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
đ
đšđ„đ„đšđ° đšđźđ« đĄđšđŹđ, đđđđȘđźđđ„đąđ§đ đđđ«đŠđšđ§đ:
đ Connect: https://isabelapublicrelations.com/connectpr/
đ
đšđ„đ„đšđ° đđŹđđđđ„đ đđźđđ„đąđ đđđ„đđđąđšđ§đŹ:
đConnect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast Â
©2015-2025 Isabela Public Relations, LLC
All rights reserved.Â