MarComTechniques Podcast

Do You Struggle With Differentiating Perfection Versus Professionalism?

What if the pursuit of perfection is secretly sabotaging your career? Feeling trapped by the need to be perfect at work can erode your confidence, creativity, and even building and maintaining positive relationships with colleagues.
What if I told you that being too perfect could harm your growth? Explore the delicate balance between competence and creativity—and learn how to break free from self-imposed limitations.
Are high standards propelling you forward or pushing people away? Redefining professionalism versus perfectionism can transform not just your career but also your relationships with those around you.
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The New Penalty for American Entrepreneurs

Are we protected by misguided policies against terrorism? Government overreach has become increasingly justified with each new piece of legislation, leading to a normalization of such overreach.  
Making the right to privacy less and less normalized with each new legislation from the government's intrusion of personal information.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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𝐄𝐩𝐢𝐬𝐨𝐝𝐞𝐬 𝐦𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰:
🔗 Download Case: https://acrobat.adobe.com/id/urn:aaid:sc:US:359ff104-0261-4f52-839d-c25b0a3329bb
🔗 Linkedin Post: 
https://www.linkedin.com/feed/update/urn:li:activity:7270328704067584000
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Achieving Success: Thriving Under Pressure Without External Validation

Why do some people thrive while others crumble under pressure? What separates those who rise above their failures from those who drown in them? Is it possible that your quest for approval is holding you back from genuine success? What does character really mean when society prioritizes personality over authenticity?  
These thought-provoking questions raise important issues about personal growth and what it takes to achieve success. These questions all point to the importance of developing an individual sense of character that can withstand the pressures of everyday life and business.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Oversharing: Protecting Proprietary Assets

In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged.
Organizations need to balance transparency with safeguarding sensitive proprietary data.
Small enterprises must implement robust security protocols for their proprietary information, which should involve defining employee access levels, establishing non-disclosure agreements (NDAs), and securing software access.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
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𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The Power of Capacitors: From Circuit Boards to Pain Relief

My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life. 
We explore the latest technology, including their application in health tech. Discover how non-invasive patches can relieve pain by harnessing the body’s natural electrical energy. This innovation demonstrates the seamless blend of hardware and software in creating life-changing solutions.
Join us as we dive into how to think differently about technology and how wide of a range it is on all industry fronts. Don't just think about it as software!
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The Balance of Exclusivity and Mass Marketing in Business

In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands. 
Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.
Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of creating VIP services and exclusive offers for your best customers, and how this approach can lead to significant savings in marketing costs while fostering strong customer relationships.
Stay tuned for a special announcement from Jacqueline about a petition aimed at supporting women in business. Don't forget to follow her on Instagram, Facebook, and LinkedIn for more thought leadership content.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
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Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The Art of PR: Building Relationships vs. Gaining Publicity

Updated on August 31, 2024 with full episode ending.
In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.
Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.
We explore the concept of goodwill on your business balance sheet, highlighting its importance as an intangible asset that represents your reputation, customer loyalty, and management expertise.
Discover the various public relations channels like press releases, social media, and personal interactions, and how they help build trust with your audience and stakeholders.
Finally, we distinguish between organic features and paid publicity, emphasizing the value of creating genuine relationships with your audience. Understand why treating people with consideration and humanizing your brand can solve more problems and save more money in the long run.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Managing Crisis: Housekeeping Toward Your Branding

Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts.
Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the importance of maintaining healthy relationships and integrity in both spheres. Learn how personal relationships can impact business success and why it's crucial to address issues head-on.
Explore the shift from traditional PR practices to leveraging digital platforms like podcasts and blogs for earned media. Jacqueline's insights on thought leadership, relationship building, and personal growth offer valuable lessons for anyone in the PR and marketing communications field.
Tune in to understand why it's time to break free from outdated industry standards and adopt a more holistic approach to branding and public relations.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The Executioners of Business: Navigating the Landscape of Innovation and Imitation

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. 
Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)—individuals who excel in execution but lack original ideas, and how they navigate the business world by leveraging and sometimes stealing innovative ideas.
Explore strategies to protect your ideas and use EOBs to your advantage through a drip strategy. Understand the balance of power in the business universe and the significance of staying humble and innovative. Thought leaders influence through ideas and everyone else follows. 
Don't miss out on this insightful episode that will equip you with the knowledge to thrive in a world where ideas rule over money. Tune in and transform your approach to business today.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
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©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Focusing on a Hiring Mindset, Not Just Talent

In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses.
We explore the significant impact small businesses have on job creation in the U.S., and why it's crucial for applicants to consider their qualifications before applying to these roles. The episode also addresses the challenges of overqualified candidates seeking purpose-driven work and the importance of aligning their skills with job specifications.
Additionally, we discuss the benefits of utilizing software that offers free online training, emphasizing the value of employees who are ready to jump into work with minimal supervision. We also touch on the detrimental effects of hiring decisions based on resume appearance rather than company needs.
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