MarComTechniques Podcast

Managing Crisis: Housekeeping Toward Your Branding

Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts.
Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the importance of maintaining healthy relationships and integrity in both spheres. Learn how personal relationships can impact business success and why it's crucial to address issues head-on.
Explore the shift from traditional PR practices to leveraging digital platforms like podcasts and blogs for earned media. Jacqueline's insights on thought leadership, relationship building, and personal growth offer valuable lessons for anyone in the PR and marketing communications field.
Tune in to understand why it's time to break free from outdated industry standards and adopt a more holistic approach to branding and public relations.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The Executioners of Business: Navigating the Landscape of Innovation and Imitation

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. 
Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)—individuals who excel in execution but lack original ideas, and how they navigate the business world by leveraging and sometimes stealing innovative ideas.
Explore strategies to protect your ideas and use EOBs to your advantage through a drip strategy. Understand the balance of power in the business universe and the significance of staying humble and innovative. Thought leaders influence through ideas and everyone else follows. 
Don't miss out on this insightful episode that will equip you with the knowledge to thrive in a world where ideas rule over money. Tune in and transform your approach to business today.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Focusing on a Hiring Mindset, Not Just Talent

In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses.
We explore the significant impact small businesses have on job creation in the U.S., and why it's crucial for applicants to consider their qualifications before applying to these roles. The episode also addresses the challenges of overqualified candidates seeking purpose-driven work and the importance of aligning their skills with job specifications.
Additionally, we discuss the benefits of utilizing software that offers free online training, emphasizing the value of employees who are ready to jump into work with minimal supervision. We also touch on the detrimental effects of hiring decisions based on resume appearance rather than company needs.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

In Business and in Life, Confidence Is a Valuable Asset

In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence.
Uncover the secrets to developing unwavering confidence and eliminating stressors in your business. Tune in to learn how confidence can transform your dreams into achievable goals and be your greatest asset.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

The Hidden Barriers to Small Business Success

Why are small businesses struggling to achieve their goals? This episode delves into the hidden barriers that often go unnoticed yet significantly impact small business success. We discuss how over-reliance on external help can lead to disinterest and lack of effort from entrepreneurs, emphasizing the importance of financial investment and a strong, growth-oriented mindset.
We highlight the significance of separating personal ideologies from business strategies to avoid hindering your business's growth. Learn the critical differences between branding and marketing, and why a clear marketing communication framework is essential.
Join us as we uncover these hidden barriers and provide actionable insights to help small business owners navigate the complex landscape of entrepreneurship more effectively.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

A Successful Leader Has the Right Balance of These Traits

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. 
Today, we celebrate Father's Day and explore the unique role males play in families and leadership. 
Discover how aggressive traits and compassion work together to motivate and inspire both at home and in business.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Redefining Success: Kindness in Business

Welcome to Marcom Techniques, a marketing communications, and technology podcast, with a special series on thought leadership.
In this episode, we explore the concept of redefining success in business and maintaining the integrity of kindness.
Often, the pursuit of career goals can overshadow the very reasons we embarked on our professional journeys—to provide better lives for ourselves and our families. Discover how to avoid letting your business become an obstacle to your freedom and joy in life. Through personal anecdotes and thought-provoking examples, we delve into the importance of setting clear objectives and maintaining a balance between being nice and being kind in business.
Learn how to make decisions that benefit both your business and its stakeholders, including family members.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Mindset: Helping You Reach Your Business Potential

Welcome to Marcom Techniques, a podcast about marketing communications and technology, featuring special series on thought leadership. Follow us on social media and your favorite podcast platform to stay updated.
In this episode, we delve into the profound difference between happiness and joy. While happiness is often fleeting and influenced by external factors, joy is a deeper, more sustainable state that stems from your inner belief system. We discuss how joy comes from meaningful accomplishments and the importance of embracing discomfort to achieve personal growth and fulfillment.
We explore the significance of surrounding yourself with the right people to maintain a growth mindset. Your inner circle should reinforce positive thinking, behavior, and responses, pushing you to overcome obstacles and learn from failures. A growth mindset allows you to achieve success, build resilience, and improve relationships.
Additionally, we break down the characteristics of a growth mindset, including alignment, shared understanding, mutual respect, flexibility, and common goals. Protect your goals and focus on your intended audience to deliver meaningful content.
Join us on this journey to discover how defining joy, embracing challenges, and fostering a growth mindset can transform your personal and business life.
Thank you for tuning in to the Marcom Techniques Podcast.
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𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

Capital Gains Tax and Your Financial Growth

Welcome to another episode of Marcom Techniques Podcast, a podcast dedicated to marketing communications, technology, and thought leadership. 
In this episode, we delve into the hot topic of capital gains tax policies and how they could potentially impact small businesses, investments, and economic growth.
At a time when global competition is intensifying, the issue of capital gains tax takes on a heightened importance. 
Don't forget to follow Marcom Techniques on your favorite podcast platform and across all your social media platforms. 
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Subscribe, turn on your notifications, follow us, like us, leave a comment, leave us a review on your favorite social media platform, and connect with us on our website.
 
𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:
🔗 Contact us: https://marcomtech-niques.com/
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🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:
🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:
🔗 Connect: https://isabelapublicrelations.com/connectpr/
𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:
🔗Connect: https://isabelapublicrelations.com/connect/
_______________________________
Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.
_______________________________
©2022-2025 MarComTech-niques Podcast  
©2015-2025 Isabela Public Relations, LLC
All rights reserved. 

10 Essential Networking Tips

Welcome to Marcom Techniques, a marketing communications and technology podcast offering a wealth of knowledge and actionable strategies. This episode focuses on honing your networking skills as a valuable technique for business growth.
The podcast begins by highlighting the importance of allocating your time and resources wisely when attending networking events. Not all events will bring you business. Hence, planning is key. The subsequent tips will guide you to get the most from your networking efforts this summer.
The first tip involves aligning your branding, mission, vision, and core values with the networking events you attend. By doing so, you can connect with like-minded individuals and potential business partners with similar goals. The discussion then moves to financial planning for these events, followed by the consideration of travel aspects like hybrid events which came after 2020.
The hosts then provide advice on calculating the potential return on investment (ROI), as well as identifying and connecting with individuals of interest. 
Crafting your pitch to appeal to various audience types, making it easy to establish connections, and practicing timely follow-ups are also covered. Remember to place your new contacts in your CRM with up-to-date information and relevant reminders for follow-ups. 
Lastly, the session covers the benefit of connecting your peers with new connections, which can help build relationships and generate goodwill for your brand. The episode wraps with Isabella Public Relations' comprehensive marketing communications offerings, advising listeners not to hesitate to seek their services.
Working with a new microphone and its settings. I hope you enjoyed the 10 networking tips!
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