The Balance of Exclusivity and Mass Marketing in Business

In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands. 

Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.

Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of creating VIP services and exclusive offers for your best customers, and how this approach can lead to significant savings in marketing costs while fostering strong customer relationships.

Stay tuned for a special announcement from Jacqueline about a petition aimed at supporting women in business. Don't forget to follow her on Instagram, Facebook, and LinkedIn for more thought leadership content.

_______________________________

Subscribe, turn on your notifications, follow us, like us, leave a comment, leave us a review on your favorite social media platform, and connect with us on our website.

 

𝐒𝐡𝐨𝐰 𝐍𝐨𝐭𝐞𝐬 𝐋𝐢𝐧𝐤𝐬:

🔗 Contact us: https://marcomtech-niques.com/

_______________________________

 

🎙️𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐚𝐫𝐂𝐨𝐦 𝐓𝐞𝐜𝐡-𝐧𝐢𝐪𝐮𝐞𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭:

🔗Connect: https://isabelapublicrelations.com/marcom-tech-niques-podcast-connect/

𝐅𝐨𝐥𝐥𝐨𝐰 𝐨𝐮𝐫 𝐡𝐨𝐬𝐭, 𝐉𝐚𝐜𝐪𝐮𝐞𝐥𝐢𝐧𝐞 𝐂𝐚𝐫𝐦𝐨𝐧𝐚:

🔗 Connect: https://isabelapublicrelations.com/connectpr/

𝐅𝐨𝐥𝐥𝐨𝐰 𝐈𝐬𝐚𝐛𝐞𝐥𝐚 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬:

🔗Connect: https://isabelapublicrelations.com/connect/

_______________________________

Isabela Public Relations, LLC and ©MarComTech-niques Podcast do not endorse any organizations, businesses, or individuals through social media engagement, past podcast collaborations, past affiliations, or guests on the podcast unless explicitly stated otherwise regarding endorsements of the organizations or individuals. Please do your due diligence when hiring individuals or organizations. Such engagements are for marketing communication purposes only.

_______________________________

©2022-2025 MarComTech-niques Podcast  

©2015-2025 Isabela Public Relations, LLC

All rights reserved.