The Art of PR: Building Relationships vs. Gaining Publicity

Updated on August 31, 2024 with full episode ending.

In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.

Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.

We explore the concept of goodwill on your business balance sheet, highlighting its importance as an intangible asset that represents your reputation, customer loyalty, and management expertise.

Discover the various public relations channels like press releases, social media, and personal interactions, and how they help build trust with your audience and stakeholders.

Finally, we distinguish between organic features and paid publicity, emphasizing the value of creating genuine relationships with your audience. Understand why treating people with consideration and humanizing your brand can solve more problems and save more money in the long run.

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