The Executioners of Business: Navigating the Landscape of Innovation and Imitation

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. 

Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)—individuals who excel in execution but lack original ideas, and how they navigate the business world by leveraging and sometimes stealing innovative ideas.

Explore strategies to protect your ideas and use EOBs to your advantage through a drip strategy. Understand the balance of power in the business universe and the significance of staying humble and innovative. Thought leaders influence through ideas and everyone else follows. 

Don't miss out on this insightful episode that will equip you with the knowledge to thrive in a world where ideas rule over money. Tune in and transform your approach to business today.

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