MarComTechniques Podcast

The New Penalty for American Entrepreneurs

Are we protected by misguided policies against terrorism? Government overreach has become increasingly justified with each new piece of legislation, leading to a normalization of such overreach.  
Making the right to privacy less and less normalized with each new legislation from the government's intrusion of personal information.
Follow your favorite social media platform and connect with us on our website. #IdeaOfFreedom #Finance
https://marcomtech-niques.com/

Achieving Success: Thriving Under Pressure Without External Validation

Why do some people thrive while others crumble under pressure? What separates those who rise above their failures from those who drown in them? Is it possible that your quest for approval is holding you back from genuine success? What does character really mean when society prioritizes personality over authenticity?  
These thought-provoking questions raise important issues about personal growth and what it takes to achieve success. These questions all point to the importance of developing an individual sense of character that can withstand the pressures of everyday life and business.
Follow your favorite social media platform and connect with us on our website. 
https://marcomtech-niques.com/
 

Oversharing: Protecting Proprietary Assets

In an era where social media reigns supreme, the tendency to overshare can result in the unwarranted exposure of proprietary data. Creating an environment where even confidential details may be divulged.
Organizations need to balance transparency with safeguarding sensitive proprietary data.
Small enterprises must implement robust security protocols for their proprietary information, which should involve defining employee access levels, establishing non-disclosure agreements (NDAs), and securing software access.
Follow your favorite social media platform and connect with us on our website. 
https://marcomtech-niques.com/
Point of reference for the video.
https://youtu.be/Pj8CthSn2tI?si=fJP78GxfCSBiEsOG

The Power of Capacitors: From Circuit Boards to Pain Relief

My fascination with tech began as a child, watching my uncle fix electronics with tools from Radio Shack. This curiosity led me to explore computers and hardware, making me confident in tackling the tech world, which allowed me to engage with IT and cybersecurity professionals. It always starts with small influences in your journey in life. 
 
We explore the latest technology, including their application in health tech. Discover how non-invasive patches can relieve pain by harnessing the body’s natural electrical energy. This innovation demonstrates the seamless blend of hardware and software in creating life-changing solutions.
 
Join us as we dive into how to think differently about technology and how wide of a range it is on all industry fronts. Don't just think about it as software!
 
Follow your favorite social media platform and connect with us on our website. 
https://marcomtech-niques.com/

The Balance of Exclusivity and Mass Marketing in Business

In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands. 
Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts.
Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of creating VIP services and exclusive offers for your best customers, and how this approach can lead to significant savings in marketing costs while fostering strong customer relationships.
Stay tuned for a special announcement from Jacqueline about a petition aimed at supporting women in business. Don't forget to follow her on Instagram, Facebook, and LinkedIn for more thought leadership content.
Connect with Jacqueline:https://isabelapublicrelations.com/connectpr/
Follow on your favorite podcast platform:https://marcomtech-niques.com/
Make a difference to many women, who are in the same situation by signing the petition and donating.
Donate:
https://isabelapublicrelations.com/financial-abuse-limits-a-familys-economic-resources-and-opportunities/
Sign the petition:
https://chng.it/vXxYkxS9zB

The Art of PR: Building Relationships vs. Gaining Publicity

Updated on August 31, 2024 with full episode ending.
In this episode, we delve into the crucial differences between public relations and publicity, and how each plays a distinct role in shaping your brand's image.
Learn about the increasing importance of personal branding in today's market and discover why strategic oversharing can be beneficial.
We explore the concept of goodwill on your business balance sheet, highlighting its importance as an intangible asset that represents your reputation, customer loyalty, and management expertise.
Discover the various public relations channels like press releases, social media, and personal interactions, and how they help build trust with your audience and stakeholders.
Finally, we distinguish between organic features and paid publicity, emphasizing the value of creating genuine relationships with your audience. Understand why treating people with consideration and humanizing your brand can solve more problems and save more money in the long run.
Follow on your favorite podcast platform.
https://marcomtech-niques.com/
Join our list now and get started!
https://isabelapublicrelations.com/join-now/

Managing Crisis: Housekeeping Toward Your Branding

Welcome to another episode of Marcom Techniques, where Jacqueline Carmona delves into the evolving landscape of public relations in 2024. Discover why PR professionals must now embrace personal branding alongside their clients' branding efforts.
Jacqueline shares her personal journey of navigating business and personal challenges, emphasizing the importance of maintaining healthy relationships and integrity in both spheres. Learn how personal relationships can impact business success and why it's crucial to address issues head-on.
Explore the shift from traditional PR practices to leveraging digital platforms like podcasts and blogs for earned media. Jacqueline's insights on thought leadership, relationship building, and personal growth offer valuable lessons for anyone in the PR and marketing communications field.
Tune in to understand why it's time to break free from outdated industry standards and adopt a more holistic approach to branding and public relations.

The Executioners of Business: Navigating the Landscape of Innovation and Imitation

Welcome to Marcom Techniques, a podcast about marketing communications and technology with a special series on thought leadership. 
Discover the importance of branding and how it serves as the foundation for marketing and sales. Learn about the phenomenon of "Executioners of Business" (EOBs)—individuals who excel in execution but lack original ideas, and how they navigate the business world by leveraging and sometimes stealing innovative ideas.
Explore strategies to protect your ideas and use EOBs to your advantage through a drip strategy. Understand the balance of power in the business universe and the significance of staying humble and innovative. Thought leaders influence through ideas and everyone else follows. 
Don't miss out on this insightful episode that will equip you with the knowledge to thrive in a world where ideas rule over money. Tune in and transform your approach to business today.
Follow on your favorite podcast platform.https://marcomtech-niques.com/
Join our list now and get started!
https://isabelapublicrelations.com/join-now/
 

Focusing on a Hiring Mindset, Not Just Talent

In this episode, we dive into the mindset required for hiring employees in different business environments, particularly focusing on the contrasts between corporate and small business settings. We start by discussing the role of online career coaches and the gap in their advice when it comes to small businesses.
We explore the significant impact small businesses have on job creation in the U.S., and why it's crucial for applicants to consider their qualifications before applying to these roles. The episode also addresses the challenges of overqualified candidates seeking purpose-driven work and the importance of aligning their skills with job specifications.
Additionally, we discuss the benefits of utilizing software that offers free online training, emphasizing the value of employees who are ready to jump into work with minimal supervision. We also touch on the detrimental effects of hiring decisions based on resume appearance rather than company needs.
Join our community for more insights and masterclasses on thought leadership, and learn how to attract and nurture the right talent for your organization.
Sign up and register to join our community: https://isabelapublicrelations.com/join-now/
Get a free consultation on navigating the market and achieving your business goals.
https://isabelapublicrelations.com/schedule-a-meeting/
Tune in biweekly for a new episode on your favorite podcast platform.
https://marcomtech-niques.com/

In Business and in Life, Confidence Is a Valuable Asset

In this episode, we explore the fundamental role of confidence in achieving success in business and life. While many focus on tangible assets, we delve into the often-overlooked value of consciously creating confidence.
 
Uncover the secrets to developing unwavering confidence and eliminating stressors in your business. Tune in to learn how confidence can transform your dreams into achievable goals and be your greatest asset.
 
Get a free consultation on navigating the market and achieving your business goals.
https://isabelapublicrelations.com/schedule-a-meeting/
 
Tune in biweekly for a new episode on your favorite podcast platform.
https://marcomtech-niques.com/